Four Structural Characteristics of Effective
Presentation:
Effective Opening
Managerial Style |
Refer to the unusual |
Opening |
Any style |
Refer to the familiar |
- Rhetorical question.
- Anticipator promise of what you
will discuss.
- Vivid image.
- Starting example or story.
- Important statistics.
- Audience (who they are).
- Occasion (why you are here).
- Relationship between the
audience, and the subject.
- Something or someone familiar
to the audience. |
Effective Previews
Managerial Style |
Preview |
Tell |
List your three to five main
points: listeners definitely remember better if
they hear an overview first. |
Sell |
State the problem or need you
will remedy: state your organizational
structure. |
Consult /join |
State major objectives, areas of
discussion, an approximate amount of time you
will spend on each area. |
Clear Major Points
Managerial Style |
Major points |
Tell / Sell |
Limit to three to five major
points for an hour presentation |
Consult /join |
Separate clearly the two typical
major points:
1. Discussion :
Draw out listeners.
Postpone evaluation and
criticism.
Encourage free and creative
thinking.
2. Debate and consensus:
Encourage critical thinking,
argument, debate.
Reach consensus.
Determine next action. |
Managerial Style |
Explicit Transitions |
Tell/Sell |
Use between your major points, to
reinforce learning:
Say, "The second recommendation
is", not "Second".
Say "Another benefit of the
systems is", not "in addition". |
Consult /join |
Use between your major sections:
Say, "The third area we need to
discuss this morning is", not "Next". |
Managerial Style |
Explicit Summaries |
Tell/Sell |
Summarize between your major
points or sub points. |
Consult /join |
Summarize consensus between your
two major organizational sections. |
Effective Closings
Managerial Style |
Closings |
Tell |
List your three to five major
points. (You may feel as though you're being
repetitive but this kind of reinforcement is
extremely effective for explaining instructing).
Refer to the rhetorical question,
promise image, or story you used in your
opening. |
Sell |
Call for action based on what you
have presented; make the what next?
Refer to the benefits your
audience will receive from following the advice
in your presentation. |
Consult /join |
List the main points you have
come with as a group; make sure you reach
consensus; make sure your audience see the
results of the time they spent. |
Managerial style:
|
|
Tell |
Sell |
Consult / Join |
|
Opening |
Gmb audience's attention |
Presentation structure |
Preview |
State your main points |
Establish need for change;
outline general structure |
Establish main discussion
area |
Body |
Provide information |
Explain how you will satisfy
needs |
First, discuss ideas
uncritically, 5 second, debate and argue
ideas. |
|
|
Use explicit transitions and
internal summaries |
|
Conclusion |
Restate main points or tie to
opening |
Appeal for audience action |
Reach group consensus and
recommendations |
Desired result |
|
Audience learns |
Audience acts |
Speaker and audience learn |
A Guideline for Verbal Skills Used By
Presenter
Inflection |
|
Do speak: |
With expressiveness and
enthusiasm in your voice. |
Do not speak: |
In a boring monotone. |
Qualify |
|
Do speak:
Do not speak: |
In a warm, pleasant tone.
In a distracting tone, for
example, too nasal too high, too rough, or too
whiny. |
Volume |
|
Do speak:
Do not speak: |
Audibly
Too quietly aware of this
pitfall especially (1) you are using visual
aids, (2) you are woman. Or (3) your volume
tends to drop tow the ends of your sentences. |
Speed |
|
Do speak:
Do not speak: |
At the correct speed: slowly
enough so you can be understood, quickly enough
to maintain energy:
Varying your rate to avoid
droning;
With effective pauses, such as,
before or after key term, separating items in a
series, indicating a major break in your thought
Too slowly (which may bore your
listeners) too quickly (which may lose them),
At a completely consistent
speed, droning with no variation or pauses. |
Enunciation |
|
Do enunciate
Do not |
Clearly
Mumble (which may be associated
with talk, too quietly);
Use run-on words (which may be
caused with talking too quickly);
Drop final consonants, such as
"thousand" "ju" and "goin". |
A Guideline for Non Verbal Skills Used By
Presenter
Full body movement |
|
Do more deliberately
Do not move randomly |
To change mood or pace;
To draw attention to and
from your visual aid;
To reinforce an idea (such
as, make a transition by stepping to the
side or emphasize important point by leaning
forward).
Nervously;
Continually, such as
constant pacing or swaying
|
Hand and arm gestures |
|
Do gesture:
Do not move |
Naturally, as you would in
conversation;
To reinforce your content
(such as describing size or shape,
emphasizing an important pointing
enumerating a list, or pointing to a special
item on your visual aid).
Nervously, such as
ear tugging, scratching, and lip licking
(you will probably find it fairly easy to
correct distracting gestures once you know
you are using them);
Into one position for too
long, especially: the figure leaf" hands
clasped in front), the (hands clasped in
back) , the " Jingle'
With stylized, artificial,
unvaried, constant repeated gestures. |
Facial expression |
|
Do maintain
Do not maintain |
Relaxed, animated,
conversational facial expression.
Stony, deadpan, expression. |
Eye contact |
|
Do look at
Do not look at: |
The entire group, rather
than at just one side of the room;
The key decision-makers in
the group;
Good listeners who nod and
react.
A prepared script, which
you read word by word, showing your audience
a constant of the top of your hand;
The middle of the back of
the room;
The bad listeners who may
distract you; |
Posture |
|
Do stand
Don't stand |
In a relaxed, professional
manner,
Comfortably upright,
with your weight distributed evenly;
With your feel, neither too
close nor too far apart.
In a formal militaristic
"Attention" pose;
In an informal slouch
(keeping weight to one side or swaying side
to side;
In a narrow-angle, ankles
together reciting school-child stance; or
In a wide-angle "Cowpoke straddle". |
Dress |
|
Do dress
Dont dress |
Appropriately for the
occasion and the audience.
Comfortably and in good
taste;
To project an image
consistent with you communication
objectives.
In any clothing that will
distract from you message, e.g. exaggerated
dangling Jewelry, cloud ties. |
Approach (to the speakers
position)
Do approach |
Calmly and unhurriedly;
With a brief pause for eye
contact before launching into your
presentation. |
Clues that audience might be giving
The Audience Clue |
What it Means |
How to Adjust |
Shut eyelids |
Boredom, tired crowd |
Change pace, volume, and
subject matter get them laughing with humor |
Wandering eyeballs |
Fidgety, distracted |
Dramatic action, call
attention to an important point and ask for
audience focus, humor |
|
Boredom, they've heard it
before |
Change tactics, pointed humor
(not stupid), do something dramatic to
re-connect |
|
|
move on to the next point,
work on content for next time, add
controversy |
Leaning bad in seats |
Apathy, waiting for something
better |
Dramatic action, insert an
exercise to involve them, humor |
Shaking heads |
Disagreement |
Confront a selected
head-shaker ("You disagree? Tell us why?"),
offer an alternative viewpoint that others
embrace (even though you do not) |
No questions during Q&A |
Disinterested, confused,
hesitant |
Plant seed questions with
several people in the audience ahead of time
to get the ball rolling, directly call on
people who you read as being most engaged
during the presentation |
People aren't doing your
exercises |
Disconnected, your exercises
need work |
Better explain your
exercises, have other speakers check your
material to make sure exercises are relevant
to your points, walk around during the time
they are doing the tasks and help those who
are inactive |
I don't know" response |
Disconnected, drafting, shy |
Self-deprecating humor,
lightening tension, try again once, move on
to someone else |
|