Communication Skills(3)

  Communication Skills

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Chapter 3: ý  Communication Skillsý

Contents:

 

3.1 Introductory Note

3.2 Transmission Skills

3.3 Understanding the Audience

3.4 Feedback

3.5 Reception Skills

 

3.3 Understanding the Audience

Understanding the Audience

 

 

 

Individual Variables

 

3.3 Understanding the Audience 

Communicators, presenters must be aware of their audience needs levels.  They may capitalize on need levels if they know that the audience has certain needs that must be fulfilled relying on this process, the persuader shapes messages directed towards particular needs.  The idea of a need state is like a premise in an argument.

 

As persuaders, we are right to examine the current needs of those we wish to influence. If we do that, not only are we likely to succeed, but also we are more likely to render our audience a service by giving them means to satisfy their needs.

 

Persuaders must direct their messages towards audience needs, promising for, perhaps, hinting that by following our advice, the need can be filled or reduced.  In this section we are going to discuss the main variables that have impact on audience behavior, audience or human needs and the psychological process that audience experience during receiving communicative messages.

 

There are many variables that combine together and form audience behavior. We can divide these variables into two set of group.

 

3.3.1 Individual Variables

 

Figure 3.2 illustrates the individual variables

A) Physiological variables: This refers to basic needs for individual like thirst, hunger.

B) Psychological, Social variables: Those variables are classified into three categories:

1-     Motives that includes desires and needs.

2-     Attitudes including emotions.

3-     Personal characteristics.

C) Cognitive variables: Which include concepts that refer to his frame of reference that individual rely upon in understanding and reacting to his environment. The second aspect is thinking, and deciding and the third aspect is learning meaning the ability to utilize from previous experiences.

The model of individual’s behavior Figure 3.2: model of individual’s behavior

 

Environmental variables

 Human needs

Maslow’s Pyramid

 

 

 

 

 

 

 

 

 

 

 

 

A) Basic Needs

 

 

 

 

 

 

B) Security Needs

 

 

 

C) Belonging Needs

 

 

D) Love And Esteem Needs

 

E) Self Actualization

Emotional Needs

Selectivity Model

 

 

 

 

 

 

 

 

1. Selective

Attention

 

2. Selective Perception

  

3. Selective Retention

 

4. Selective Decision

 

 

3.3.2 Environmental variables

These variables include:

A-            Correlation between local community and the people and their impact on individual attitudes (values sources of communication, sources of effect).

B-            Communication methods in the environment.

C-            Characteristics of communication messages in the environment individual.

·       Geographic environment.

·       Individual social environment.

·       Nature of individual community (liberal, conservative).

·       Economic standard.

Human needs

 Maslow’s Pyramid

 

Abraham Maslow, a noted psychologist, developed a clear and understandable model of human needs which organizes and lists, in a pyramid form, as shown in Figure 3.3, various levels of needs which are a part of all of us. Some are weak, others strong, but various ones must be met from time to time to keep us alive and growing.  The important thing is to identify these needs, for they often serve as the first premise in persuasive argument, for example, a person dying of thirst can be easily persuaded to take drastic action in order to get water to fulfill the need for liquid.

 

Maslow argues that these needs have a prepotency, that is, they are tied together in such a way that weaker needs, like self-respect, emerge only after strong needs, like the need for food, have been fulfilled.  He arranges the various needs in a clear and understandable model. He says that needs are arranged in a pyramid style with lower levels having the stronger needs, and the higher levels having the weaker needs.

 

Further, it should be noted that higher needs are not any better than lower ones.  They are just different and likely to emerge until stronger needs are met. Figure 3.3: The Maslow Pyramid Of Needs

 

A) Basic Needs

On the bottom level of the strongest needs we have are basic needs.  They are usually taken as the straight points for motivation theory and are also called 'psychological drives'.

 

The body makes automatic efforts to maintain a constant, normal state of the blood stream. Hunger, thirst, sleep, etc…, are part of these needs.  It is possible to satisfy the hunger need in part by other activities such as drinking water or smoking cigarettes.  Therefore, these psychological needs are only relatively isolable.  Until basic needs are met, we cannot concern ourselves with other, higher needs.  They are too strong to be forgotten in favor of other needs.

 

B) Security Needs

The second level of Maslow’s pyramid contains our needs connected with security and safety.  If the first set of needs is relatively gratification, then there emerges a new set categorized roughly as safety and security needs.

 

Adults have been taught to inhibit reaction to threat or danger whereas children express it freely.  A child who, because of some bad food is taken ill to the hospital, may for a day or two, develop fear, look at need for security.

 

If we feel that our job may end shortly, we have a strong need to get income security.  We might want to get another more secure job, or we might want to save money for hard times.  In other words, this need for security emerges and reemerges as various threats to our security become evident and must be met. Once the need is met, it redefines itself and thus is always present to some degree.

 

C) Belonging Needs

The third level of needs is belonging needs.  We become aware of them once our security and safety needs are satisfied.  Usually the individual seeks groups with which to fill this need.  Many people relate to no group other that at their jobs or families.  Cities are filled with persons who seem to have a strong need for belonging. They are joiners of societies. Usually, we keep the number of groups we join small, and though we may be members of a number of groups, we are active members in only a few.  We continue to join groups throughout our lives, for this need is also a reemerging one.

 

D) Love And Esteem Needs

If the belonging needs are satisfied, we will start wanting other needs.  This is level four of Maslow’s model, the need for love and esteem. As human beings we want to be wanted and valued.  We are happy when our families understand and admire the things we do.  However, this need is never fully satisfied, and we try to seek other circumstances in which we can achieve status and rank that will help meet our need for love and esteem by others.

 

E) Self Actualization

At the peak of the pyramid is the need for self-actualization. Stated in another way, this need might be called the need to live up to what we think is our true self-potential.  Although this need is weaker than the other need levels, yet in some cases lower needs are displaced to fulfill the need for self-actualization.  Some artists have gone cold and hungry just so they could continue painting or composing music.  These persons define their self-actualization level as a basic need.  To those artists, creative activity is as basic as breathing or eating or sleeping.  Some of these needs are truth, goodness, beauty, individuality, perfection, justice.

 

Packard’s Emotional Needs:

In his bestselling book "The Hidden Persuaders", Packard identified emotional needs that are still considered a description of the kinds of appeals we see on T.V., in magazines, and in the world of politics and ideas.

 

Selectivity Model 

Audience is always interacting with what we call the selectivity process. This process acquires four main stages:

 

1. Selective Attention: it refers to audience trends to pay attention by hearing or reading only the messages they prefer or select that matches with their needs interest, culture and attitudes.

2. Selective Perception: Referring that audience may expose to the message but they select only codes or ideas or messages as analyzed by frame of reference.

3. Selective Retention: Referring to audience ability to either remember or forget specific messages according to their values, interests and variables explained before.

4. Selective Decision: According to all that differences in variables and factors audience differs in their reaction to messages and their response to various appeals.  The lost decision on reaction to everyone of the audience is affected according to many social, psychological, economic variables as shown in the comprehensive behavioral model.

3.4 Feedback

 

 

 

 

Types of Questions

 

A) Closed

 B) Open

 C) Direct

 

 

 

1. seeking information

 2. encouraging discussion

 3. Probing(Follow-up)

 4. Hypothetical

 5. stimulating thoughts

 6. showing interest or expressing feelings

 

3.4 Feedback 

Feedback is very important to the communication.  It tells us if we are on course or off-course.  The least powerful position in the world is to keep doing the same thing over and over without knowing its impact.  Sometimes criticism will hurt our feelings but our success in the workplace and in life is directly correlated with our ability to hear criticism.  That is how we learn, feedback gives us indications to what extent did receivers understand our messages.  Communicators are always asked to stimulate the audience and encourage them to provide their feedback during the communication process.  This is why communicators should be aware with different types of questions.

 

3.4.1 Types of Questions 

There are two classifications under which types of questions are identified.  Traditional classification of questions is divided into three categories.

 

A) Closed: It is identified by the dead-end questions because these questions limit the answer to yes or no.

 

B) Open ended: It is called the finishing questions that type of questions let people respond as extensively as they please.

 

C) Direct questions: Or shooting question that ask very specific information. Of course, while seeking feedback you mainly depend on the open-ended questions.  Such questions require answers and can be considered as very good indicators of the reaction to your message.

 

Some types of those smart questions are:

 

1. Questions seeking information: they are the type of questions that can obtain information for receivers such as: what was the result of the meeting yesterday?

 

2. Questions encouraging discussion: These questions can open discussion on many aspects of the messages such as: what was your feedback about this meeting? How do you think we should improve this process?

 

3. Probing questions (Follow-up): These questions are designed to follow-up another question for additional information.

 

4. Hypothetical: These are questions which present a hypothetical situation to stimulate creativity.

 

5. Questions stimulating thoughts: These are questions that can be used to reveal opinion such as: What in your opinion? What do you think?

 

6. Questions showing interest or expressing feelings: Such questions are used to reveal attitudes such as: what do you feel about this decision? What was the employees' reaction on the change of policy?

 

All of these questions can stimulate many responses that can help you modify your message or emphasize it. There are different styles of responses such as paraphrasing, enriching, judging, analyzing supporting or withdrawing, see Figure 3.4.

 

Communicator should not be annoyed by interruptions but he should always be prepared for them and ready to modify his messages accordingly.

 

There are many productive interruptions such as: clarification, elaboration, bringing to focus reinforcement and encouragement.  All of these types can facilitate the flow of the messages.  On the other hand, communicator should be aware of non-productive interruptions such as put-downs, objection, joking, corrections, judgments, jumping to conclusion and changing the subject.  The communicator receiving that type of interruptions should be ready to modify his message and gain audience attention once more.

 Productive Interruptions

  • Clarification.
  • Elaboration.
  • Bringing to focus.
  • Feedback.
  • Reinforcement, encouragement.

 

Non-Productive Interruptions

  • Put-Downs.
  • Objection.
  • Joking.
  • Corrections.
  • Judgments.
  • Jumping to conclusions.
  • Changing the subject.

 

At that point, communicator should be fully aware of the verbal and non-verbal clues of feedback from his audience.

 

3.4.2 Verbal Clues of Feedback

 

These clues are divided into two categories.

 

A) Positive Feedback: It can be recognized by having reinforcing, productive constructive feedback or a balanced feedback from your audience.  That kind of indicators will help you proceed with your ideas.

B) Negative Feedback: It can be recognized by having one of the audiences attacking you or other people or their behavior.

 

Positive Feedback:

  • Reinforcing.
  • Providing constructive feedback.
  • Providing balanced feedback.

 

 

Negative Feedback:

  • Attacking people.
  • Attacking behavior.

Communicator should not be annoyed by interruptions but he should always be prepared for them and ready to modify his messages accordingly.

 

There are many productive interruptions such as: clarification, elaboration, bringing to focus reinforcement and encouragement.  All of these types can facilitate the flow of the messages.  On the other hand, communicator should be aware of non-productive interruptions such as put-downs, objection, joking, corrections, judgments, jumping to conclusion and changing the subject.  The communicator receiving that type of interruptions should be ready to modify his message and gain audience attention once more.

 

Productive Interruptions

  • Clarification.
  • Elaboration.
  • Bringing to focus.
  • Feedback.
  • Reinforcement, encouragement.

 

Non-Productive Interruptions

  • Put-Downs.
  • Objection.
  • Joking.
  • Corrections.
  • Judgments.
  • Jumping to conclusions.
  • Changing the subject.

 

At that point, communicator should be fully aware of the verbal and non-verbal clues of feedback from his audience.

 

3.4.3 Non-Verbal Feedback

 

The Eyes Have It: The first clue you want to be aware of is the eyes of each audience member. It may be hard to see the eyes of people more than 20 feet away, so start with them. First, check to make sure there eyes are open! Unless you give instructions to close your eyes and imagine, shut eyelids mean a bored crowd. Check to see if the people are following your actions with their eyes that they are focused on your actions and that folks are making a conscious effort to see the presentation. In other words, those eyes aren't wandering about the room. Questions about not being able to see your slide text, for instance, are a good sign of audience interest, although it means your visuals are improperly prepared. "That's a whole different article.

 

Actions Speak Louder Than Words

 

Look for critical body language from the crowd. People ducking out the back door is never a good sign, because it means you're not interesting enough to keep them around or you're too long between breaks and they have to go to the bathroom. Even how people sit in their seats is important. You want to see people leaning forward with erect posture, not leaning back getting comfortable enough for a catnap. Watch out for crossed arms that are a clear portrait that this person is resistant to what you are saying. Purposeful positive head movement is an excellent signal, like nodding indicating agreement or that a person has just had an "Ah-hah!" experience. Shaking heads are not necessarily bad, depending on other signals. It's OK to be controversial and get the audience thinking, but not complete disagreement on all points, it is a bad thing.

 

The Engagement Factor

 

The level to which your audience participates in your presentation is a critical factor in determining how well they are receiving you. This is the engagement factor. Even if you have told them to save questions until the end, in every crowd there are always one or two ham-actors who start asking questions during the show. You have to deal with them and direct them to the conclusion of your talk, but this is a great signal. They are telling the rest of the audience that your subject matter, that you are engaging. Are they laughing at your well-placed and relevant humor? Good sign. Do you get a lot of questions during the Q&A? Excellent! What about your audience involvement bits? It is good to see people who play along and have answers when you ask them questions. During group exercises you want to see people who actually did what you asked them to do. They're engaged. If you stick a microphone in front of someone's face and ask her opinion on what she just heard, or ask her what she has learned so far, "I don't know" is not a good answer. This lady is disengaged.

 

We can summarize the clues that audience might be giving in the following table, along with what these signals mean and how can you make adjustments in your presentation.

 

Notice how often in the adjustments that some form of humor can be an appropriate remedy. People, even in the stuffiest of business presentations like to laugh at you, at themselves, at life. Well-placed and timed, tasteful, and relevant humor is something every presenter should have in his arsenal of speaking weapons.

 

If you read the audience's eyes, watch what they do as you are presenting, and check their engagement factor you'll be able to make minor adjustments throughout any talk that will ensure it turns out to be a home run event every time.

Clues that audience might be giving

 

3.5

Reception Skills

3.5 Reception Skills

 3.5.1 Listening

 

How to Prepare for Listening: In order to prepare yourself for listening you should follow these guidelines:

a) Determine your purpose. We have said that the chief difference between hearing and listening is that lis­tening involves both the mind and the ears. Another way of expressing this difference is to say that lis­tening has a purpose. This point is important because different purposes in listening imply different kinds of listening.

Your purpose in listening may be to act friendly and sociable as would be the case in a party conversation; to obtain or to analyze critically, as in listening to a political debate.

Listening in each situation calls for different skills and for different degrees of attentiveness.  In each situation the demands are different because the purpose is different so you must decide on your purpose for listening in every listening situation.   You will be a better listener as a result of knowing why you are lis­tening.

b) Get ready to listen;   good listening implies a readi­ness to listen.   This requires that you prepare yourself for listening-physically, mentally and emo­tionally. Literally, turn your back on distracting sights and sounds, if necessary and always give your self maximum opportunity for listening by sitting near enough to the speaker to see and hear easily.  'If pos­sible, read about a topic in advance, because the more your know about a topic the more interested you will be in what the speaker has to say about it. Mental preparation, because it invariably supplies you with a purpose for listening, automatically leads to emotional involvement, and this in turn, increases your readi­ness to listen.

 

Listening and Job Success: Habits of efficient listening contribute greatly to ones success in all areas of life, but particularly in business.

a) Supervisors must know how to listen. They listen to their employees to find out what they think so  that  manage­ment  can  help to settle grievances and establish good employee  relationships.    They also listen to their employees because they know that their employees often contribute time-and-money-saving   ideas   to   those employers which prove to be sympathetic and appreciative audiences.

b) All employees must know how to listen. Listening is also extremely important at all levels of employment. Many employees in business rely on listening skills to help them carry out their daily assignments. The employees working, in travel and tourism must listen just as carefully to determine the wishes of customers. One large retailing- organization found that two out of every three former customers had taken their business elsewhere because its sales personnel were indifferent to customer's needs. Moreover, the organization found that much of the indifference was expressed through poor listening. Among others who are greatly dependent upon effective listening for success in their jobs are service depart­ment managers. When a customer brings a car into an automobile service department, the service manager must listen and record what the customer thinks is wrong with the automobile.

All employees who provide service of any kind and that include most are partially, if not mainly dependent upon their listening ability to carry out their duties,

 

A person listening will express his attitude to other people as surely as the way in which he speaks to them. Indeed, writes Robert T. Oliver, "for the real master of communication... listening and talking.

 

Nine Symptoms of Poor Listening:

1- Condemning the subject as uninteresting without a hear­ing.  There is no such things as an uninteresting subject there are only uninteresting people. A varia­tion on this symptom is to prejudge a speaker as unin­teresting for some reason or another.

2- Criticizing the speaker's delivery or aids. One way of expressing ones non-listening ability is to fasten on the speaker's delivery or the quality of his audio-visual aids.   Some trick of pronunciation, involuntary movements or mannerisms, all these can be sized upon as excuses for not listen­ing to the meaning.

3- Selective listening. Selective listening should not be confused with listen­ing in waves of attention which is in fact characteristics of the good listener.   Selective listening means that you are programmed to turn a deaf ear to certain topics or themes. AdoIf Hitler achieved a unique mastery in this field: he only wanted to hear good news.  Those who brought him bad news, or told him the truth, encountered a personal insult. The danger in selective listening is that it can become habitual and unconscious, we become totally unaware that we only want to listen to certain people or that we are filtering information. But our friends and colleagues know better and they start predigesting the material for us, omitting vital pieces, you can't tell him the truth he doesn't want to know.

4- Interrupting. Persistent interrupting is the most obvious signs of the bad listener.   Of course, interrupting is an inevitable part of everyday conversation, springing from the fact that we can think faster than the other person can talk.

The interrupter, however, either gets it wrong or else-even worse-he allows in with a remark which shouts out the fact that he has not been listening to the half-completed part of meaning.   He may often be working on his own next piece of talk, and therefore be literally too busy to listen.    Once the remark is ready, he lets it fly and starts winding up for the next one.

5- Day Dreaming. Day dreaming may be a natural escape from an in­tolerable situation but it can also be a symptom of poor listening.  It is difficult to think two things at the same time.   The day dreamer has switched off and his attention is given to an inner television screen. Some in her agenda has gained precedence over what is being said to him.

 

6- Submit to External Distractions. Uncomfortable chairs, noise, heat or cold, sunlight or gloom:  the situation can master the listener and drown the speaker and the content.   The good listener will try to deal with the distraction in some helpful way; the poor one allows it to dominate his mind and rob him of attention.

7- Evading the difficult or technical. Such is our addiction to the clear simple and vivid that none of us cares for the difficult.  The lazy lis­tener gives up at the first obstacle.

8- Submitting to emotional words. Symptom of the poor listener is his vulnerability to trigger words. Words enter the atmosphere carrying certain associations, pleasant or unpleasant.

9- Going to sleep. Sleep can be a symptom of a poor listener for the art of listening requires a background.  Sufficient sleep is a fact which the poor practitioner habitually ignores.   His late nights and impressive tiredness may be signs that he has not understood the importance of listening. Tiredness does affect our listening.

 

 3.5.2 Guides to Good Listening

 

Ten guides to food listening: Based on a study of the 100 best and the 100 worst listeners Ralph G. Nicholas has produced ten useful guides to listening.  They can be described briefly, as most of them are positive versions of the negative symptoms of poor listening

 

1.      Find Area of Interest: It is a rare subject which does not have any possible interest or use for us; we naturally screen what is being said for its interest or value.

2.      Judge content, not delivery: Many listeners loose attention to a speaker by thinking to themselves: "who would listen to such a character? What an awful voice! Will he ever stop reading from his notes? The good listener moves on to a different conclusionary thinking "But wait a minute... I'm not interested in his personality or delivery. I want to find out what he knows. Does this man know some things that I need to know?"

3.      Hold Your Fire: Over stimulation is almost as bad as underestimation and the two together constitute the twin evils of inef­ficient listening.  The over stimulated listener gets too excited or excited too soon by the speaker.

4.      Listen for Ideas: The good listener focuses on the main ideas.   He does not focus on to the peripheral themes or seize of some fact or other which may block his mind from considering the central ideas.

5.      Be flexible: The good listener should be flexible and moderate not biased to certain ideas or color facts to his own interest.

6.      Work at Listening: Good listening takes energy.   Attention is a form of directed energy.  We ought to establish eye contact and maintain to indicate by posture and facial expres­sion that the occasion and the speaker's effort are a matter of real concern to us. When to express himself more clearly and we in turn profit by better under­standing the improved communication we have helped him to achieve.

7.      Resist Distractions: A good listener instinctively fights distraction. Sometimes the fight is easily won by closing a door, shutting off a radio moving closer to the person talk­ing, or asking him to speak louder.   If the distrac­tions cannot be met that easily then it becomes a mat­ter of concentration.

8.      Exercise Your Mind: Good listeners regard apparently difficult or demanding presentations or speakers as challenges to their mental abilities.

9.      Keep your mind open: Effective   listeners   try   to   identify their own prejudices. Instead of turning a deaf ear, they seek to improve upon their   perception   and understanding precisely in those areas.

10. Capitalize on thought speed: Most persons talk at a speed of 125 words per minutes. There is good evidence that if thought were measured in words per minute, most of us could think easily at about four times that rate. The good listener uses his thought speed to advantage; he constantly applies his spare thinking time to what is being said. 

3.5.3 Active Listening

 Requires listening to all verbal and the nonverbal interact with the feeling behind the message. Active listening means the search for the real meaning of the message.

 

We can focus on four listening categories:

1) Selective Listening: When you prepare your self to select certain topics of your interest to concentrate in listening to it avoiding other topics of less interest.

2) Comprehensive Listening: This refers to listening with concentration to information, opinion, emotions and feelings.  The comprehensive listening include listen to verbal and watching non-verbal clues of the presentation.

3) Critical Listening: This refers to listening with analyzing to the presentation in order to conclude positive negative aspects of the presentation.

4) Appreciative Listening: This type of listening is linked to type of information and the credibility of the communicator where you appreciate the kind of information and the communicative skills of the communicator.

 

3.5.4 Strategies for Improving Listening Skills

There are several strategies we should bare in mind for improving our listening skills:

 

-          Prepare to listen.

-          Limit your own talking.

-          Be patient, provide the time needed.

-          Concentrate.

-          List interjections.

-          Clarify and confirm your understanding.

-          Rephrase in your own words.

-          Avoid jumping to conclusion.

-          Practice listening.

-          Listen to verbal, watch non-verbal.

-          Listen for emotions and feelings.

   

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