Course Contents
Course Contents Course Contents Course Contents Course Contents
Chapter 1:
Communication Concepts and Process
1.1
Introductory Note
1.2
Definitions of Communication
1.3
Communication Components
1.4
Factors in the Definition
1.5
C
ommunication Model
1.6 Basic Elements of Communication Model
1.7 Forms of Communication
1.8 Communication Context
1.9 Culture and Communication
1.10 Conclusion
Chapter 2:
Persuasion and Effective Communication
2.1 Introductory Note
2.2 Persuasion
2.3 Definition of Persuasion
2.4 Process of Persuasion
2.5 Definition of Attitude
2.6 Formation of Attitude
2.7 Functions of Attitudes
2.8 Measuring Attitudes
2.9 Persuasive Communication
Chapter 3:
Communication Skills
3.1 Introductory Note
3.2 Transmission Skills
3.3 Understanding the Audience
3.4 Feedback
3.5 Reception Skills
References
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